{"id":2,"date":"2016-05-10T03:48:21","date_gmt":"2016-05-10T03:48:21","guid":{"rendered":"http:\/\/wp452m.a10-52-158-154.qa.plesk.ru\/wordpress\/?page_id=2"},"modified":"2026-06-23T11:52:20","modified_gmt":"2026-06-23T11:52:20","slug":"kommunikation-fuer-erklaerungsbeduerftige-produkte","status":"publish","type":"page","link":"https:\/\/funkspruch-pr.de\/en\/","title":{"rendered":"Kommunikation f\u00fcr erkl\u00e4rungsbed\u00fcrftige Produkte"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2\" class=\"elementor elementor-2\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85d8e97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85d8e97\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ddf48e\" data-id=\"3ddf48e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79ffe1f animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"79ffe1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kommunikation f\u00fcr <br> erkl\u00e4rungsbed\u00fcrftige Produkte <br><em>\u2013 Mit Herz, Hirn &amp; Haltung \u2013 <\/em><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8ffa91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8ffa91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a308e2c\" data-id=\"a308e2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c78104d elementor-widget elementor-widget-heading\" data-id=\"c78104d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: var(--nv-site-bg)\">\u2013 PROFESSIONELLE KOMMUNIKATION F\u00dcR \nB2B-PRODUKTE \u2013<\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133d9b5 elementor-widget elementor-widget-text-editor\" data-id=\"133d9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Die Kommunikation f\u00fcr erkl\u00e4rungsbed\u00fcrftige Produkte ver\u00e4ndert sich:<\/strong> KI unterst\u00fctzt zunehmend bei Recherche, Strukturierung und der Erstellung erster Entw\u00fcrfe, doch entscheidend bleibt die strategische Einordnung, Verdichtung und narrative F\u00fchrung. Funkspruch PR versteht Kommunikation daher nicht als reine Content-Produktion, sondern als pr\u00e4zise \u00dcbersetzung komplexer Themen in relevante, verst\u00e4ndliche und anschlussf\u00e4hige Geschichten.<\/p> \n<p>Im Mittelpunkt steht die F\u00e4higkeit, komplexe Zusammenh\u00e4nge so zu rahmen, dass sie verstanden, eingeordnet und als relevant wahrgenommen werden, ohne an Tiefe zu verlieren. KI kann dabei journalistisches Denken, strategische Bewertung und kommunikative Verantwortung nicht ersetzen. Statt austauschbarer Inhalte geht es heute um die Entwicklung verst\u00e4ndlicher Narrative, die komplexe Produkte greifbar machen und Orientierung schaffen.<\/p>\n<p><strong>Genau hier beginnt die Arbeit von Funkspruch PR.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80f55f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80f55f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3b9195\" data-id=\"d3b9195\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66c5fe5 elementor-widget elementor-widget-image\" data-id=\"66c5fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2019\/11\/MNE06676-2-1024x683.jpg\" class=\"attachment-large size-large wp-image-565\" alt=\"\" srcset=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2019\/11\/MNE06676-2-1024x683.jpg 1024w, https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2019\/11\/MNE06676-2-300x200.jpg 300w, https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2019\/11\/MNE06676-2-768x512.jpg 768w, https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2019\/11\/MNE06676-2-1536x1025.jpg 1536w, https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2019\/11\/MNE06676-2-2048x1366.jpg 2048w, https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2019\/11\/MNE06676-2-570x380.jpg 570w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e2847fe\" data-id=\"e2847fe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40afc3b elementor-widget elementor-widget-text-editor\" data-id=\"40afc3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Ihre Produkte und L\u00f6sungen brauchen mehr Aufmerksamkeit?<\/li>\n \t<li>Do you rely on strategic communication across channels?<\/li>\n \t<li>Ihre USPs sollen in Botschaften \u00fcbersetzt werden, die ankommen?<\/li>\n \t<li>Kommunikation mit Herz, Hirn &#038; Haltung statt KI-Content von der Stange?<\/li>\n \t<li>Are you on an international growth path?<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f84bbc0 elementor-widget elementor-widget-button\" data-id=\"f84bbc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"\/en\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt Termin zur kostenlosen Potenzialanalyse anfragen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc79f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc79f67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1df66ab\" data-id=\"1df66ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d217a48 elementor-widget elementor-widget-heading\" data-id=\"d217a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/referenzen\/\"><p>\u2013<span style=\"color: var( --e-global-color-primary );font-size: var(--h2fontsize);letter-spacing: var(--h2letterspacing);background-color: var(--nv-site-bg)\"> Extract from our customer list <\/span><span style=\"color: var( --e-global-color-primary );font-size: var(--h2fontsize);letter-spacing: var(--h2letterspacing);background-color: var(--nv-site-bg)\">\u2013<\/span><\/p><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7edf591 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"7edf591\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2023\/05\/benno.png\" alt=\"benno\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2023\/05\/FIO_Logo_RGB_000791_mit-Schutzraum.png\" alt=\"FIO_Logo_RGB_#000791_mit Schutzraum\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2023\/05\/AEB_Logo.jpg\" alt=\"AEB_Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2019\/11\/hsi_4m_logo_lang_rgb.png\" alt=\"hsi_4m_logo_lang_rgb\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2023\/05\/Leipziger-Buchmesse-Logo-300x300-1.jpg\" alt=\"Leipziger-Buchmesse-Logo-300x300\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2023\/05\/LOGO_iQ_2.jpg\" alt=\"LOGO_iQ_2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2023\/05\/yesflix_logoclaim_rgb.png\" alt=\"yesflix_logo+claim_rgb\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2019\/11\/Optica_logo.jpg\" alt=\"Optica_logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2023\/05\/st-benno-logo.jpg\" alt=\"st-benno-logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2023\/05\/Picos-Logo-300dpi.jpg\" alt=\"Picos Logo 300dpi\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2019\/11\/01_3127_AIT_Logo_Standard_positiv_2012_RGB.jpg\" alt=\"3127_AIT_Urlogo_Calibri_2012\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2018\/04\/eligo-mitR.jpg\" alt=\"eligo-mit(R)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2018\/04\/Lindig_LogoSlogan_CMYK.jpg\" alt=\"Lindig_Logo+Slogan_CMYK\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2018\/06\/logo_baufi_service.jpg\" alt=\"logo_baufi_service\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2023\/05\/business_logo.png\" alt=\"business_logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2018\/04\/logo_wortmarke_slogan_moving_elements.png\" alt=\"Lorem Ipsum\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2025\/05\/Logo.jpg\" alt=\"Logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 von 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2025\/05\/Logo-Milliarum-weiss-square.jpg\" alt=\"Logo Milliarum (weiss) square\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96e54a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96e54a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d428b29\" data-id=\"d428b29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1d434c elementor-widget elementor-widget-heading\" data-id=\"b1d434c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/leistungen-2\/public-relations\/\"><p>\u2013<span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: var(--nv-site-bg)\"> BOTSCHAFTEN, DIE ANKOMMEN <\/span><span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: var(--nv-site-bg)\">\u2013<\/span><\/p><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0498d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b0498d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Funkspruch PR entwickelt Content- und PR-Strategien, die nicht theoretisch bleiben, sondern konkret wirken. Dabei entstehen Inhalte, die f\u00fcr <strong>Suchmaschinen, KI-Systeme und Medien kanal\u00fcbergreifend verst\u00e4ndlich und verwertbar<\/strong> sind. Gleichzeitig wird eine klare Ausrichtung entlang der Customer- und Information Journey verfolgt, sodass unterschiedliche Zielgruppen gezielt adressiert werden.<\/p><p>Im Fokus stehen <strong>strukturierte Botschaften statt isolierter Einzelma\u00dfnahmen<\/strong> sowie ein konsequenter Ansatz, der <strong>Wirkung vor Marketing-Overhead<\/strong> stellt.<\/p><p>Dabei sind Fakten nur die eine Seite der Medaille: <strong>Kommunikation mit Herz, Hirn &amp; Haltung<\/strong> vermittelt komplexe Themen so, dass sie Ihre Zielgruppen bewegen und in Bewegung bringen.\u00a0 \u00a0 \u00a0<\/p><p>Damit Ihre erkl\u00e4rungsbed\u00fcrftigen Produkte <strong>gefunden, verstanden und genutzt<\/strong> werden!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aacfdc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aacfdc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6416fa\" data-id=\"b6416fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-259e600 elementor-widget elementor-widget-heading\" data-id=\"259e600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/leistungen-2\/social-media-relations-influencer-marketing\/\"><p>\u2013<span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: var(--nv-site-bg)\"> LEADST\u00c4RKE STATT IMAGEPFLEGE<\/span><span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: var(--nv-site-bg)\">\u2013<\/span><\/p><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d5607 elementor-widget elementor-widget-text-editor\" data-id=\"a1d5607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Funkspruch PR steht f\u00fcr eine PR-Arbeit, die konsequent auf Wirkung ausgerichtet ist. Im Mittelpunkt steht eine <strong>vertriebsorientierte \u00d6ffentlichkeitsarbeit<\/strong>, die Sichtbarkeit nicht als Selbstzweck versteht, sondern gezielt <strong>konkrete Leads und gesch\u00e4ftsrelevante Anfragen<\/strong> in den Blick nimmt. Statt \u00fcberladener Kommunikationskonzepte liegt der Fokus auf <strong>Botschaften, die ankommen.<\/strong><\/p><p>Das Leistungsportfolio umfasst dabei die gesamte Bandbreite moderner Kommunikation: von klassischer <strong>Pressearbeit<\/strong> \u00fcber <strong>Content Marketing<\/strong> und <strong>Social Media Marketing<\/strong> bis hin zu <strong>Performance Marketing<\/strong>. Erg\u00e4nzt wird dieser Ansatz durch eine gezielte Optimierung f\u00fcr <strong>Suchmaschinen und generative KI-Systeme<\/strong>, sodass Ihre erkl\u00e4rungsbed\u00fcrftigen Produkte sowohl in den Medien pr\u00e4sent sind, als auch in digitalen Such- und Antwortumgebungen gefunden werden.<\/p><p>Im Zentrum steht eine <strong>schlanke, effiziente Zusammenarbeit mit kurzen Abstimmungswegen und schneller Umsetzung<\/strong>. Auf kostenintensive Marken- oder Imageberatung wird bewusst zugunsten einer klaren Fokussierung auf das verzichtet, was z\u00e4hlt: <strong>Kommunikation, die Wirkung erzeugt und messbar zur Gesch\u00e4ftsentwicklung beitr\u00e4gt.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-994ca78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"994ca78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f45e39\" data-id=\"0f45e39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc039d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2cc039d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-afcfef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afcfef2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-db48c79\" data-id=\"db48c79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da1bd82 elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"da1bd82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"\/en\/leistungen-2\/public-relations\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Public &lt;br&gt; Relations\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope-open\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/en\/leistungen-2\/public-relations\/\" >\n\t\t\t\t\t\t\tPublic <br> Relations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f50535f\" data-id=\"f50535f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fb6e28 elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1fb6e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"\/en\/leistungen-2\/social-media-relations-influencer-marketing\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Social Media &lt;br&gt; Relations\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/en\/leistungen-2\/social-media-relations-influencer-marketing\/\" >\n\t\t\t\t\t\t\tSocial Media <br> Relations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3386589\" data-id=\"3386589\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e31efe elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5e31efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"\/en\/leistungen-2\/suchmaschinenoptimierung\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Content &lt;br&gt; Marketing\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-text-width\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/en\/leistungen-2\/suchmaschinenoptimierung\/\" >\n\t\t\t\t\t\t\tContent <br> Marketing\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d70c842\" data-id=\"d70c842\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70df8ce elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"70df8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"\/en\/leistungen-2\/content-markting\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Performance &lt;br&gt; Marketing\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle-notch\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/en\/leistungen-2\/content-markting\/\" >\n\t\t\t\t\t\t\tPerformance <br> Marketing\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f64fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"82f64fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daef83c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daef83c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5a6fd9\" data-id=\"c5a6fd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95342ed elementor-widget elementor-widget-heading\" data-id=\"95342ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/leistungen-2\/suchmaschinenoptimierung\/\"><p>\u2013<span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: var(--nv-site-bg)\"> FUNKSPRUCH PR IST BEWUSST SCHLANK AUFGESTELLT <\/span><span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: var(--nv-site-bg)\">\u2013<\/span><\/p><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b661b9 elementor-widget elementor-widget-text-editor\" data-id=\"9b661b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>kein gro\u00dfes Agenturteam, keine Overhead-Kosten<\/li><li>flexible Zusammenarbeit statt starrer Vertragsmodelle<\/li><li>schnelle Umsetzung ohne lange Einarbeitungsphasen<\/li><li>Full-Service aus einer Hand<\/li><li>langj\u00e4hrige PR-Erfahrung und Branchenkompetenz in IT, Industrie, Health Care und Logistik<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94ec325 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94ec325\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81d0c48\" data-id=\"81d0c48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba6607f elementor-widget elementor-widget-heading\" data-id=\"ba6607f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/leistungen-2\/content-markting\/\"><p>\u2013<span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: var(--nv-site-bg)\"> STRATEGISCH, DURCHDACHT, WIRKSAM <\/span><span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: var(--nv-site-bg)\">\u2013<\/span><\/p><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd328a elementor-widget elementor-widget-text-editor\" data-id=\"6cd328a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Funkspruch PR sorgt daf\u00fcr, dass Ihre Botschaften dort ankommen, wo sie wirken sollen: bei Ihren Kunden, in den Medien sowie in Suchmaschinen und Chatbots.\u00a0<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe39052 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe39052\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a262299\" data-id=\"a262299\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cc8699 elementor-widget elementor-widget-heading\" data-id=\"0cc8699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>\u2013<span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: var(--nv-site-bg)\"> DAS SAGEN UNSERE KUNDEN <\/span><span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: var(--h2fontsize);font-weight: var( --e-global-typography-primary-font-weight );letter-spacing: var(--h2letterspacing);text-transform: var(--h2texttransform);background-color: 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class=\"swiper-slide-image\" src=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2025\/05\/Testimonial-IdentPro.jpg\" alt=\"Testimonial IdentPro\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abf5a15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abf5a15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5235dd1\" data-id=\"5235dd1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-998d407 elementor-widget elementor-widget-heading\" data-id=\"998d407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Showcase your <br> strengths!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5293c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dc5293c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/en\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt Termin zur kostenlosen Potenzialanalyse anfragen!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kommunikation f\u00fcr erkl\u00e4rungsbed\u00fcrftige Produkte \u2013 Mit Herz, Hirn &amp; Haltung \u2013 \u2013 PROFESSIONELLE KOMMUNIKATION F\u00dcR B2B-PRODUKTE \u2013 Die Kommunikation f\u00fcr erkl\u00e4rungsbed\u00fcrftige Produkte ver\u00e4ndert sich: KI unterst\u00fctzt zunehmend bei Recherche, Strukturierung und der Erstellung erster Entw\u00fcrfe, doch entscheidend bleibt die strategische Einordnung, Verdichtung und narrative F\u00fchrung. Funkspruch PR versteht Kommunikation daher&hellip;&nbsp;<a href=\"https:\/\/funkspruch-pr.de\/en\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Kommunikation f\u00fcr erkl\u00e4rungsbed\u00fcrftige Produkte<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":152,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"open","template":"elementor_header_footer","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-2","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funkspruch PR: PR f\u00fcr erkl\u00e4rungsbed\u00fcrftige Produkte<\/title>\n<meta name=\"description\" content=\"Von PR \u00fcber SEO, von Online Marketing bis Pressearbeit: Erkl\u00e4rungsbed\u00fcrftige Produkte in Print und Online auf den Punkt erkl\u00e4rt!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funkspruch-pr.de\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funkspruch PR: PR f\u00fcr erkl\u00e4rungsbed\u00fcrftige Produkte\" \/>\n<meta property=\"og:description\" content=\"Von PR \u00fcber SEO, von Online Marketing bis Pressearbeit: Erkl\u00e4rungsbed\u00fcrftige Produkte in Print und Online auf den Punkt erkl\u00e4rt!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/funkspruch-pr.de\/en\/\" \/>\n<meta property=\"og:site_name\" content=\"Funkspruch PR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T11:52:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/funkspruch-pr.de\/wp-content\/uploads\/2017\/01\/radio-telescope-1031303_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/funkspruch-pr.de\\\/\",\"url\":\"https:\\\/\\\/funkspruch-pr.de\\\/\",\"name\":\"Funkspruch PR: PR f\u00fcr erkl\u00e4rungsbed\u00fcrftige Produkte\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/funkspruch-pr.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/funkspruch-pr.de\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/funkspruch-pr.de\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/funkspruch-pr.de\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/radio-telescope-1031303_1920.jpg\",\"datePublished\":\"2016-05-10T03:48:21+00:00\",\"dateModified\":\"2026-06-23T11:52:20+00:00\",\"description\":\"Von PR \u00fcber SEO, von Online Marketing bis Pressearbeit: Erkl\u00e4rungsbed\u00fcrftige Produkte in Print und Online auf den Punkt erkl\u00e4rt!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/funkspruch-pr.de\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/funkspruch-pr.de\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/funkspruch-pr.de\\\/#primaryimage\",\"url\":\"https:\\\/\\\/funkspruch-pr.de\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/radio-telescope-1031303_1920.jpg\",\"contentUrl\":\"https:\\\/\\\/funkspruch-pr.de\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/radio-telescope-1031303_1920.jpg\",\"width\":1920,\"height\":1279},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/funkspruch-pr.de\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/funkspruch-pr.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kommunikation f\u00fcr erkl\u00e4rungsbed\u00fcrftige Produkte\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/funkspruch-pr.de\\\/#website\",\"url\":\"https:\\\/\\\/funkspruch-pr.de\\\/\",\"name\":\"Funkspruch PR\",\"description\":\"Internationale PR, Social Media, Performance &amp; 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