{"id":693,"date":"2020-07-16T08:33:20","date_gmt":"2020-07-16T08:33:20","guid":{"rendered":"https:\/\/funkspruch-pr.de\/?p=693"},"modified":"2022-03-11T11:34:33","modified_gmt":"2022-03-11T11:34:33","slug":"google-ads-kampagnen-optimieren","status":"publish","type":"post","link":"https:\/\/funkspruch-pr.de\/en\/google-ads-kampagnen-optimieren\/","title":{"rendered":"How to optimize your Google Ads campaigns"},"content":{"rendered":"<h2 class=\"wp-block-heading\">More leads, same costs, increasing sales<\/h2>\n\n\n\n<p class=\"translation-block\"><strong>If you don't appear on the first page of Google search results, you don't exist. And you're wasting the opportunity to generate sales - to competitors who have done their homework.<\/strong> <strong>More and more small and medium-sized B2B companies (SMEs) are taking advantage of the benefits of advertising via Google Ads.<\/strong><\/p>\n\n\n\n<p>In times of pandemics, home offices and teleworking, B2B companies are reaching even more potential customers via search engines because they spend more time on the screen as part of virtual collaboration. The company that takes advantage of this opportunity is well advised.<\/p>\n\n\n\n<p>With ads via Google Ads, which appear in the first positions of the Google search results page, companies can draw attention to themselves for the relevant keywords in their market segment. Advertisers determine the search terms for which their ad will be displayed. Costs only arise when the ad is clicked and the interested party is redirected to the stored target page (landing page).<\/p>\n\n\n\n<p>A Google Ads campaign is set up quickly. But companies also quickly find that their ad is not being displayed, that there is no increase in enquiries, or that the significantly increased marketing budget is not being matched by the hoped-for increase in leads. Campaigns must be continuously maintained and optimized. You can find out what this means in concrete terms in this article.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">The following applies to Google Ads:<\/h4>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"translation-block\">\u2022 Use as many ad extensions as possible!<br>\u2022 Set up conversion tracking!<br>\u2022 Create at least three ads per ad group!<br>\u2022 Make sure you have a high quality score!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Become aware of your goals!<\/h3>\n\n\n\n<p>At the beginning of campaign optimization, it must be clear which goals should be the focus. This way you can ensure that the measures are implemented in a way that suits your requirements. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Typical goals include:<\/strong><\/h4>\n\n\n\n<p class=\"translation-block\">\u2022 acquiring new customers,<br>\u2022 customer loyalty,<br>\u2022 generating conversions,<br>\u2022 increasing awareness and<br>\u2022 website visits or<br>\u2022 keyword optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize your quality factor!<\/h3>\n\n\n\n<p class=\"translation-block\">Keywords are central to optimizing your Google Ads campaigns. Google rewards a good keyword strategy with a high quality factor. And this, together with the maximum <strong>cost per click (CPC)<\/strong>, is the key factor in determining whether or not an ad is displayed in the competition for the best ad positions. Good ad quality catapults your ad to rank 1 on the search results page, even with a small budget - until the daily budget is used up.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Important for determining the quality factor are, among others:<\/strong><\/h4>\n\n\n\n<p class=\"translation-block\">\u2022 The click-through rate (CTR)<br>\u2022 The relevance of the landing page for searchers<br>\u2022 The keyword relevance for ads and users<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize your keywords regularly!<\/h3>\n\n\n\n<p>Google can also tell whether a term is relevant by whether a keyword appears prominently, for example in headlines, in the ad text and on the landing page.<\/p>\n\n\n\n<p>The performance of your keywords plays a key role in campaign optimization. One indicator of this is the click-through rate: it should be at least 1 percent.<\/p>\n\n\n\n<p class=\"translation-block\">When selecting the keywords for your Google Ads campaign, you can use the <strong>Google Keyword Planner<\/strong>, for example. In addition to related search queries, the tool also shows the monthly search volume for certain keywords. It offers a search query report that shows which search terms led to your site. This provides interesting clues for new keywords that can be used to optimize campaigns. The report can also be sorted by clicks and conversions: Keywords that have a particularly high click rate of over 2 percent should be added to your campaign.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Important questions about keyword optimization<\/h4>\n\n\n\n<p class=\"translation-block\">\u2022 Is the quality score of individual keywords below 5?<br>\u2022 Is the keyword in the ad headline and on the landing page?<br>\u2022 Focus your keywords on those with a high quality score: a low average increases costs and thus lowers the return on investment (ROI).<br>\u2022 Are keywords with a CTR of 0 percent generating impressions? If not, you should remove them.<br>\u2022 If the CTR for individual keywords is between 1.5 - 2.5%, you should check whether the terms are in the ad and whether the ad content matches the keyword.<br>\u2022 Are the costs in proportion to the conversions? How high is the CPA (cost per acquisition)?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make sure your ads are relevant!<\/h3>\n\n\n\n<p>Good keywords are only really good if they are integrated into good ads. The Google Ads ad is the gateway to your website, to your products and services and ultimately to the specific query. It should arouse interest and offer added value so that searchers with a real intention to buy click on your website. The ad is in fierce competition with other advertisers for the same search term. It must both convince the Google algorithm in terms of quality and appeal to potential buyers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">This is what makes good Google Ads:<\/h4>\n\n\n\n<p class=\"translation-block\">\u2022 The keyword must appear in the ad text and headline.<br>\u2022 The target group should be addressed directly and feel addressed.<br>\u2022 The ad must answer the most important questions at a glance.<br>\u2022 The unique selling points (USPs) should resonate.<br>\u2022 The ad should contain a call to action.<br>\u2022 The ad should contain as many ad extensions as possible. These are free and offer searchers additional information that can be used to further narrow down purchasing interest and to make clicks more targeted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p>The criteria for good Google Ads campaigns are complex, the evaluation options are comprehensive and the algorithm, like the competition, is constantly evolving.<\/p>\n\n\n\n<p class=\"translation-block\">\u2022 Therefore, keep an eye on your campaigns on an ongoing basis!<br>\u2022 Test the keywords and ad performance over a period of around 30 days!<br>\u2022 Compare the indicators over set periods of time!<br>\u2022 Maintain regular correspondence with Google regarding optimization potential.<\/p>\n\n\n\n<p class=\"translation-block\">Since this is difficult to manage in terms of time and personnel, especially in the day-to-day business of SMEs, it is often advisable to place <a rel=\"noreferrer noopener\" href=\"https:\/\/funkspruch-pr.de\/en\/leistungen-2\/suchmaschinenoptimierung\/\" target=\"_blank\">Search Engine Marketing (SEM)<\/a> in professional hands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>Talk to us!<\/em><\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Mehr Leads, gleiche Kosten, steigender Umsatz Wer bei Google nicht auf der ersten Seite der Suchergebnisse erscheint, existiert nicht. Und verschenkt die M\u00f6glichkeit auf Umsatz \u2013 an Wettbewerber, die ihre Hausaufgaben gemacht haben. Immer mehr kleine und mittelst\u00e4ndische B2B-Unternehmen (KMU) nutzen die Vorteile von Anzeigen \u00fcber Google Ads. In Zeiten&hellip;&nbsp;<a href=\"https:\/\/funkspruch-pr.de\/en\/google-ads-kampagnen-optimieren\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How to optimize your Google Ads campaigns<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>So optimieren Sie Ihre Google Ads Kampagnen | Mehr Leads, gleiche Kosten<\/title>\n<meta name=\"description\" content=\"B2B-Unternehmen m\u00fcssen bei Google auf Seite 1 der Suchergebnisse auftauchen. 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