{"id":805,"date":"2021-06-15T10:06:19","date_gmt":"2021-06-15T10:06:19","guid":{"rendered":"https:\/\/funkspruch-pr.de\/?p=805"},"modified":"2023-05-17T16:31:24","modified_gmt":"2023-05-17T16:31:24","slug":"kreativ-gendern-im-b2b-marketing","status":"publish","type":"post","link":"https:\/\/funkspruch-pr.de\/en\/kreativ-gendern-im-b2b-marketing\/","title":{"rendered":"Creative gendering in B2B marketing"},"content":{"rendered":"

The target group-oriented game with gender-sensitive language<\/h2>

More and more media houses, institutions, administrations and companies are adopting gender-sensitive language: They are concerned with linguistic equality, equal value and the expression of this in words and images. Switching to gender-sensitive language initially requires time, a little courage and, above all, creativity to keep the words flowing.<\/strong><\/p><\/div><\/div>

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Should B2B companies use gender?<\/h3>

\"\"The generic masculine is widely used. In theory, women are also meant. However, studies show that human perception often simply does not include women. Language reflects social structures and gender is often still a category that creates hierarchy. At the same time, society is changing. Changes in the use of language express this: Through our language, we can contribute to equal and appreciative interaction with one another. Gender-sensitive language avoids misunderstandings because it clearly states who is meant. In addition, companies can use gender-sensitive language to score points in the competition for good specialists, but also in new customer business.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Before switching to gender-sensitive language, companies should first ask themselves a few questions:<\/em><\/h5>